WELLA COLOR CHARM PERMANENT GEL HAIR COLOR - 10A/1030 PALEST ASH BLONDE

Wella Color Charm Permanent Hair Color saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.

• Wella Color Charm 10A/1030 Palest Ash Blonde
• Economical 1:2 mix ratio
• Gentle floral fragrance
• Gelfuse Technology
• True-to-tone color
• Excellent gray coverage that covers the most resistant grays
• Easy-to-shop color-coded shade family packaging
• Speed of liquid, conditioning and convenience of cream
• Thicker texture for secure placement
• 2 oz