Developer

Hair developer is the essential activating agent in any professional color service. By opening the hair cuticle, developer allows color, toner, or bleach to penetrate the cortex and deliver consistent, lasting results. Choosing the right volume — from 10 to 40 — determines the level of lift and the intensity of the color deposit.

This collection features professional-grade hair developers formulated for use with permanent color, demi-permanent color, and lighteners. Trusted by colorists who need reliable, predictable performance every time they mix a formula behind the chair.

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