Wella Color Charm Color Chart — Complete Shade Guide

Wella Color Charm Color Chart — Complete Shade Guide

Browse every Wella Color Charm shade available at BeauBAR Supply. Whether you are a licensed colorist, barber, or cosmetologist, this complete guide helps you find the right shade fast — with direct links to buy at pro pricing.

Free shipping on orders over $200. Ships from Sacramento, CA.


Wella Color Charm Demi-Permanent Cream Hair Color — All 21 Shades

Demi-permanent color is ideal for toning, refreshing color, blending gray, and adding shine without commitment. Lasts 4–6 weeks. No ammonia formula — gentler on hair than permanent color.

Developer needed: 5 or 10 volume | Gray coverage: Up to 50% | Lasts: 4–6 weeks

Neutral and Natural Shades

Cool and Ash Shades

Warm, Golden and Red Shades

Fashion and Violet Shades

Shop all 21 Wella Demi-Permanent Cream shades →


Wella Color Charm Permanent Liquid Hair Color — Full Shade List

The classic Wella Color Charm liquid formula trusted by professionals for decades. 100% gray coverage. Available in 60+ shades.

Dark Shades (Level 1–3)

Medium Shades (Level 4–5)

Light Shades (Level 6–7)

Blonde Shades (Level 8–12)

Specialty Shades


Wella Color Charm Permanent Cream Hair Color

Professional-grade permanent cream color with full gray coverage and long-lasting vibrant results. Infused with shea butter, jojoba oil, and acai berry extract for conditioned, shiny hair.

Developer needed: 20 volume (gray coverage) or 30 volume (lifting) | Gray coverage: 100% | Lasts: Until new growth


Wella Color Charm Developers

Always pair your Wella Color Charm with the correct developer for best results.


How to Choose the Right Wella Color Charm Formula

Formula Best For Developer Gray Coverage Lasts
Demi-Permanent Cream Toning, refreshing, blending gray 5 or 10 volume Up to 50% 4–6 weeks
Permanent Liquid Full color, maximum lift 20–40 volume 100% Until new growth
Permanent Cream Full color with conditioning 20–30 volume 100% Until new growth

Frequently Asked Questions

What developer do I use with Wella Color Charm Demi-Permanent?

Use 5 or 10 volume developer only. Do not use 20 volume or higher — it will damage the hair and alter the result.

What developer do I use with Wella Color Charm Permanent?

Use 20 volume for gray coverage and deposit. Use 30 volume for 1–2 levels of lift. Use 40 volume for maximum lift on 12 series blonde shades.

How long does Wella demi-permanent color last?

Typically 4–6 weeks with regular shampooing. Fades gradually without a harsh line of demarcation — ideal for clients not ready to commit to permanent color.

How long does Wella permanent color last?

Permanent color lasts until new growth appears — typically 4–6 weeks before a root touch-up is needed. The color itself does not fade out.

Do you ship Wella Color Charm nationwide?

Yes — we ship across the entire United States. Free shipping on orders over $200. Orders ship from Sacramento, CA within 1–2 business days.

Can I walk in and buy Wella color in person?

Yes — visit us at 5008 Freeport Blvd, Sacramento, CA 95822. Walk-ins welcome. Call ahead to confirm stock: 916.864.3388.

Which Wella demi-permanent shades are best for toning blonde hair?

For toning blonde or highlighted hair, the best demi-permanent shades are 9NA Light Natural Ash Blonde, 10A Lightest Ash Blonde, and 9CB Light Beige Blonde. These neutralize brassiness without adding unwanted warmth.

Which Wella permanent shades are best for covering gray hair?

For 100% gray coverage use any permanent shade with 20 volume developer. Popular choices for gray coverage include 4N Medium Brown, 5N Light Brown, 6N Dark Neutral Blonde, and 7N Medium Neutral Blonde.


BeauBAR Supply — Professional Barber and Beauty Supplies
5008 Freeport Blvd, Sacramento, CA 95822 | 916.864.3388 | Shop all Wella products →